DLBA Direct Mail Campaign

The cooperative program, now in its second year, offered each Downtown business the opportunity to participate in this marketing campaign by underwriting a portion of the total cost to advertise in the booklet. From dining to shopping, from professional services to world-class attractions, our Downtown holds something for everyone.

To view the entire contents of the Direct Mail Booklet, please click on the cover image. Please note: file is large and may take a few minutes to load.

The distribution plan for this publication is quite extensive. Over the course of the past several months, 165,000 residents in Long Beach and surrounding areas received the high end direct mail booklet. With a total of three drops, each month a new set of 55,000 residents saw first hand the wide variety of experiences Downtown Long Beach has to offer.

In addition to the 165,000 mailed booklets, the DLBA distributes the publication year-round to the many visitors, residents and office workers who live, work and play in Downtown Long Beach.

If you have any questions about this campaign, please call the DLBA Marketing Department at (562) 436-4259.