Shopping

For shoppers, Downtown offers a scope of options, from funky finds and treasured antiques in the East Village Arts District to trendy apparel and specialty items at The Pike at Rainbow Harbor, a new 500,000 square-foot retail and entertainment destination that pays homage to the city's old amusement days through design elements. Shoreline Village, reminiscent of an early California seaport complete with wooden boardwalk, is a Waterfront area favorite with an array of shops, restaurants and amusements. Bustling Pine Avenue boasts plenty of unique shops, while CityPlace, an open-air, pedestrian friendly shopping center, features a long list of value-oriented stores.

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View our Downtown Deals a map to saving offered by many of Downtown's finest shopping outlets.

News & Events

Once in a Lifetime Business Opportunity
Once in a Lifetime Business Opportunity
Through a unique partnership with Goldman Sachs' 10,000 Small Businesses initiative, the DLBA and LBCC have launched a program designed to help small businesses in the area grow...

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Taste of Downtown on Pine Avenue - Save the Date!
Taste of Downtown on Pine Avenue - Save the Date!
Save the date for our next Taste of Downtown on Pine Avenue - September 15 - 16 from 6-9PM....

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Get the Downtown Long Beach iPhone App
Get the Downtown Long Beach iPhone App
Download the FREE Downtown Long Beach iPhone App and have restaurant, parking, transit, event and other information at your fingertips!...

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SAM is Back!
SAM is Back!
Summer And Music is off and running! Check out more information on upcoming events......

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2nd Annual Latin American Parade and Festival - September 25
2nd Annual Latin American Parade and Festival - September 25
Save the date! The 2nd Annual Latin American Parade and Festival returns on Saturday, September 25th....

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Downtown Scene - July Edition
Read the latest edition of the Downtown Scene and be up on all the great things happening in Downtown Long Beach!

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Public Safety Monthly Updates - July Edition
Read the latest edition of the Downtown Public Safety Updates and be informed about the issues that concern you most.

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Thursday, August 5 2010
Come abord and experiance a great comedy show and tranquil boat ride taking in a beautiful view of Rainbow Harbor. Our Entertainers have been on HBO, Comedy Central and the Tonight show, among others....
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