DLBA Launches Downtown Gift Card Program

The Downtown Long Beach Associates (DLBA) is pleased to announce the launch of the Downtown Gift Card Program.

Gift cards are an exciting, rewarding and revenue-generating technology that brings valuable benefits to both merchants and consumers. By participating in the Downtown Gift Card Program, you will create additional opportunities for consumers to spend their discretionary dollars in Downtown.  The program is designed so that 100% of all gift card sales will be spent within Downtown Long Beach at participating merchants. 

The gift cards are pre-paid, private label cards. They process as a credit or bankcard on a store's register. There are no software or equipment changes necessary to current Point of Sale (POS) systems. The only requirements for participation are that a merchant can accept credit transactions utilizing the VISA or MasterCard^® payment networks and that they authorize all transaction requests. 

There is NO COST to participate in this program.  The DLBA will sell the gift cards and underwrite the costs of set-up and training. Additionally, the DLBA will engage in a comprehensive marketing and promotional campaign designed to drive more business into Downtown throughout the year.

To participate in this exciting new program, please click here to download the Participation Form and fax it back to the DLBA office at (562) 437-7850 at your earliest convenience.

For more information about this program, download the introductory letter and fact sheets by clicking here or call Steve Sheldon, DLBA Marketing Manager, at (562) 436-4259.